Policy
Our ethics policy
Recommendations should be earned by formula fit, not bought by brands.
How we make money
myformula is funded by supporter subscriptions only. We do not let affiliate kickbacks, paid placements, or sponsored products influence matches.
Where our data comes from
Our library is built from manufacturer ingredient lists, retailer-published ingredient lists, and our own structured analysis of those formulas.
What we do not do
- No medical claims.
- No pseudoscience dressed up as certainty.
- No greenwashing or clean-beauty fear tactics.